ArtDirection, Web Design, 3D design/texturing
Photoshop, Zbrush, Substance Painter, Webflow
5 weeks
How can the experience of discovering and interacting with an NFT be made less like browsing an impersonal marketplace, and more of a story driven experience?
Create a branded web based platform for hosting and selling 3D NFT totems that acts as an extension of the totem, and allows the potential customer to interact with them in a tactile and experiential way.
Since NFTs are a new and uncharted format, there are design opportunities to make finding and browsing the hosting website more captivating.
Webflow interactions and pre-rendered 3D sequences were used to create an interactive portal into the "Metaverse".
To encourage navigation within the site, interstellar and futuristic elements such as a star replacing the cursor provided a mysterious aura around the 3D totems that reflects the unknown nature of NFTs as a format.
The totems themselves were made to represent various stars and keywords throughout the body copy were linked out to corresponding articles, providing the user context and a feeling of the scale of interconnectedness with the growing world behind the screen.
Smartphones are ubiquitous and also offer unique opportunities for tactile immersion, resulting in a more personal experience of ownership over digital tokens.
Any design solution should ideally be responsive to be accessible on the greatest range of user devices.