Art Direction, Typography, 3D design, Marketing
Cinema4D, Octane Render, Photoshop, Illustrator, Indesign
5 weeks
While the branding around PURPLE is cohesive, there is a lack of branded collateral that fans of his would otherwise be fighting to purchase. How can we design the acclaimed EP "Salvation" for a limited re-release, and offer similarly designed consumer goods?
Redesign the Salvation EP cover, and pair with other branded collateral to offer a curated limited re-release.
The color palette was chosen to visually represent purple by choosing two custom neon Pantones that combine through simulated process to form purple, both digitally and in print production.
Scene setup was arranged in Cinema4D with the final lighting and texturing in Octane Render.
The record sleeve features the last decade of tweets from Purple, tracked and justified to mimic the water.
Included in the pack would be limited edition posters and discharge dyed tees.
